Skip to content

Surge Unlimited

Lead Generation with Digital Marketing for Roofers

Digital marketing is a must for any business in today's online world - and that includes roofers! By utilising digital marketing services, roofers can reach a wider audience and promote their business more effectively.

Generating More Roofing Leads through SEO

SEO is short form of “Search engine optimisation”. It is a long-term advertising strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines. When people require any roofing services, they use specific keywords like “roof”, “roofer”, “roofing business”, “roofing service” etc. to find the relevant website in the search results. If you want to get more roofing leads for your business then you need to optimize your website according to SEO standards so that your website comes on the top of search results. There are various other digital marketing procedures like content marketing, social media marketing etc. which can also be employed to promote your roofing company and get more leads and sales.

helping roofing companies get the most out of their online presence.

Increase your website's visibility and organic search traffic with SEO services For Roofers

Digital Marketing is not just about creating a website and posting occasional blog articles. It also encompasses strategies such as search engine optimisation (SEO) and Content Creation, which can help roofers to rank higher in search engine results pages and generate more leads from potential customers who are actively searching for roofing services. 

Digital Marketing For Roofers

SEO for Roofers

Google is currently the most popular search engine on the planet, handling over 3 billion searches every day. SEO is therefore an integral part of any roofing digital marketing strategy, as it ensures that roofing businesses will be visible to potential customers when they conduct a search relevant to their business. Through utilising techniques such as keyword research and on-page optimisation techniques, our SEO experts can help ensure that your website is appearing high up in Google’s results pages – driving more traffic to the site and generating more sales enquiries.

Internet marketing for Roofing companies is an increasingly important aspect of any business’s overall Internet marketing plan, but it’s especially key for roofing businesses wanting to grow. As every roofer in the roofing trade knows, word-of-mouth has always been an important part of generating leads and getting new business – but in today’s connected world, that word-of-mouth can now travel further and wider than ever before thanks to the internet. With a strong Online Marketing solution in place, roofers can reach a much larger audience of potential customers than they ever could through traditional methods such as print advertising or yellow pages listings.

Our Roadmap to improve your roofing company's online presence

roofing Website Audit

Website audits are critical for making sure your website is optimised and can rank in the search engines. Some common SEO issues to look for are incorrect keyword targeting, poor site structure, and low-quality content. By solving these problems, you can improve your website's SEO and start seeing better results.

Google Optimisation

We'll install and optimise google utilities such as google business profile, google analytics and google search console, to help you get the most out of your website. We'll help you achieve higher rankings in search results, increased web traffic, and also track goals and conversions.

Local Citation Building

Citation building is the process of creating references for your business on other websites. In essence, you are vouching for your business and telling people that you are a credible source. This can be an effective way to build trust with potential customers and clients, and it can also help you to rank higher in search engines.

On-page Optimisation

On-page optimisation is pivotal to earning better search engine rankings. You can greatly improve your website's visibility and click-through rate by optimising its title, meta tags, header tags, and content.

Content Creation

We compose captivating, top-tier copy to increase engagement and positive exposure. We'll optimise your content with commonwealth rich keywords in blogs or other website pages to make sure it reaches its target consumers more efficiently!

Measure Progress

We ensure our clients' success by equipping them with all the tools they need. Our reports include data such as organic traffic, keyword ranking and SERP visibility, as well as analytics that show progress towards goals for growth and further campaign planning.

Grow your business online with our Digital Marketing Services for Roofers

There is no denying that tradies are some of the most committed workers in Australia. They often put in extensive hours and work under challenging conditions to finish the task at hand. However, when it comes to marketing their business, many tradies lack the time or energy to invest in it.

There are, however, some straightforward online marketing plans that tradies can utilise to develop their enterprise. Having a website and investing in Search Engine Optimisation (SEO) is a great way to get your tradie business in front of potential customers when they’re searching for the services you offer.

The Contribution of Digital Marketing Agencies in Boosting Leads for Roofing contractors


Digital marketing agencies can play an important role in roofing lead generation. By creating and executing effective content marketing and SEO plans, they can help roofing professionals reach a larger audience and generate more leads. In addition to helping with lead generation, a digital marketing company can also provide valuable insights and guidance on how to best market roofing products and services. By partnering with reputable digital marketing experts, roofing companies can significantly improve their online visibility, potential customer interest queries, and marketing efforts.

Frequently Asked Questions

Search Engine Optimisation (SEO) is the process of optimising a website to adhere to Google’s guidelines. SEO is the reason websites appear on page 1 of a Google search instead of on page 10 is due to SEO.  This process covers a variety of factors including website design, content, coding, and more. By improving these factors, a website can improve its ranking and visibility in search engine results pages.

Organic traffic is traffic that arrives at a website naturally, without having been directed there through another channel such as an advertisement as a result of a search engine query. This traffic is generated when users type keywords relevant to the website into a search engine and click on one of the resulting links. Because organic traffic is not paid for, it is sometimes seen as less valuable than other types of traffic. However, organic traffic can be very valuable to a website because it is a reflection of the quality of the site’s content.

In a nutshell, SEO is needed for businesses because it helps them get discovered online. When potential customers search for specific phrases to find a product or service, you want to make sure your website appears as high as possible in the search results. That’s where SEO comes in. By optimising your website for search engines, you can improve your chances of appearing higher in the search results and ultimately getting more traffic to your site.

The benefits of SEO are many and varied. Perhaps the most important benefit is that it can help you to get found online by potential customers. SEO can also help to improve your website’s ranking in search engine results pages, which can lead to more web traffic. Additionally, SEO can help to improve the visibility and click-through rate of your website’s organic search listings, which can lead to more leads and sales.

Being visible and viewed as the brand of choice when searched and found organically has longer lasting results compared to other forms of Paid Advertising marketing

How much does the average roofing company budget for marketing?

There is no definite answer as companies differ in terms of their marketing budget. It really depends on the company and what its marketing plan is. On average, it is estimated and recommended that businesses invest 8-12% of their business revenue into online marketing campaigns. However, The typical price for SEO services in Australia ranges from $1400 to $3000 on month-to-month retainers. SEO is an investment for your business. Therefore, how much are you willing to invest in digital marketing for your company? If you’re willing to invest more in high-quality SEO services, your business will improve as a result.

What ROI Should Be Expected From A Roofing Marketing Campaign?

It’s important to consider what return on investment (ROI) you can reasonably expect. SEO and digital marketing campaigns for roofing professionals can be extremely effective, but they also require a significant investment of time and money. A well-executed plan can bring in new leads and help you win more business, but it’s important to set realistic expectations about the results you’ll see.


In general, good marketing for roofing companies with strategies from a prominent roofing marketing agency will generate a significant amount of traffic to your website and help you build brand awareness in your target market. If you’re investing in SEO, you should see an increase in organic traffic and higher google search rankings for key terms related to your business. And if you’re running a targeted google ads campaign, you should see an uptick in leads and customers as well.


Of course, the results you’ll see will vary depending on the size and scope of your campaign, as well as the overall competitiveness of the roofing trade in your area. But with a well-planned and executed marketing plan of action, you can expect to see a positive ROI from your roofing marketing campaign.

Contact Us

Looking to enhance your online presence? Reach out to our team of digital marketing specialists at Surge Unlimited today! We’re committed to helping your business thrive by offering innovative and results-driven solutions in SEO, web design, and social media marketing.

Get in Touch with us!

You can contact us if you want to take advantage of our SEO services, we’re here to help your business grow and prosper.